THE Indian
spa industry is getting bigger than ever. With its Ayurvedic massage therapies
and product range, the Indian spa experience has become a rage worldwide.
The entire spa industry is exploding. Spas can be found in large
and small towns across the country. People no longer see spas as pampering but
instead as a requisite to stay healthy.
People around the world are more savvy about the spa experience
and they are busier than ever before. They are looking for a one-stop shop.
When someone goes to a health or fitness centre, a resort or hotel, or a salon
— they want a place where they can "get it all" which frequently includes
having a spa treatment.
Spas have now come to offer weight loss, smoking cessation,
pre-natal massage, afternoon tea, yoga retreats, and even more.
The spa industry in India will do well if it focuses on Ayurveda.
Western spas are more about pampering. The Indian spa industry can carve a
niche for itself by combining yoga with massage therapies and offering a
holistic approach rather than mere pampering. Worldwide there is a growing
awareness of Ayurveda and it will be best for us to utilize the healing properties
of our indigenous health care system rather than offer a completely foreign
concept to spa goers. This will also attract more tourists from overseas who
are looking for Ayurvedic rejuvenation.
